About this episode

Why would a K-12 educational leader listen to a Harvard Business School Professor who specializes in sales and marketing? Well, as Jeff often points out, smart leaders learn from others who are in different lanes and industries. When you listen to Frank Cespedes, you will see the leadership correlation between business and sales with education. Frank’s latest book identifies several trends and solutions that translate to leading in fast-changing environments. You will love it!

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Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with many companies around the world on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and VC firms. He has written for numerous publications, including Harvard Business Review, European Business Review, Organization Science, California Management Review, and The Wall Street Journal, among others. He is also the author of six books including Aligning Strategy and Sales which was cited as “the best sales book of the year” (Strategy & Business), “a must read” (Gartner), and “perhaps the best sales book ever” (Forbes). His newest book is Sales Management That Works: How to Sell in a World That Never Stops Changing (Harvard Business Review Press, 2021).

About Jeff Rose, Vice President of Leadership Development at Cognia
Forward-thinking executive leader with over 20 years of experience within education (3X Superintendent, Curriculum Director, Principal, & Classroom Teacher), primed to support leaders in their pursuit of solving the most complicated educational problems of practice.